We tend to take private property for granted and only realize its importance when it is threatened. The gradual process of taking property away is the subject of an intriguing book titled You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back by Carol Roth. The author unmasked … Read more
In the summer of 2021, vast numbers of Cuban citizens rose in protest against the nation’s communist regime. They hoped that international public opinion would take notice of their loud cries for freedom and deliver them to help remove the yoke of communist slavery. Sadly, those hopes and protests fell upon deaf ears. Protesting in … Read more
Anxiety levels have increased drastically in recent times. Recent surveys indicate that 27 percent of respondents displayed anxiety disorder symptoms, up from eight percent reported in 2019. Youth are especially affected by this disorder. Sufferers experience nervousness, an impending sense of danger or panic, rapid heart rates, quickened breathing, perspiration and lack of focus. Reports … Read more
The world of Catholic “Integralism” must be a terrifying place to live. It represents a coercive state indirectly subordinate to the Church that restricts the freedom of its citizens. Hence, it is doomed to fail. Such might be the dire conclusions of Kevin Vallier’s All the Kingdoms of the World: On Radical Religious Alternatives to … Read more
The recent death of Indi Gregory from mitochondrial disease did not make world headlines, but it should have. On November 13, the eight-month-old child passed away in her mother’s arms in a British hospice. Doubtless, the cause of death listed on the certificate was the disease. However, a complicating factor was the intransigence of the … Read more
Most people don’t realize it, but same-sex “marriage” is banned in some areas of the country. It is not allowed because the residents are against it. They claim it is contrary to their culture. It seems strange that the criteria that apply to this one group of American citizens are invalid for others. Unlike the … Read more
![Can Right Wing Marketing Compete with the Leftward Drift of Many Giant American Corporations? Marketing professors in the nation’s business schools will discuss the boycott of Bud Light, beginning on April 1, 2023, as an example of what not to do. The brand got into hot water with conservatives when they employed a man pretending to be a woman to promote its product. The reaction stunned the liberals, the company and the entire marketing profession by its quick and angry response. A Growing Trend Geoffrey Kabaservice, a vice president at the center-right think tank Niskanen Center, summed up the reason for the anger. The left-wing media outlet VOX quoted him. “The reality is increasingly there is a red market and a blue market. Ultimately here the subtext is America is a pretty divided country.” Before the controversy, Bud Light was the best-selling product in a highly competitive marketplace. It was a kind of “default beverage” for millions. The Bud Light Controversy When the transsexual Dylan Mulvaney released a video promoting the beer, millions of customers quickly abandoned the brand because they wanted no part of the rapidly expanding “woke” ideology. The economic effects were immediate. According to the business journal Forbes, “Bud Light’s parent company Anheuser-Busch announced earlier this month its U.S. revenue dropped 10.5% in the second quarter of 2023.” It continued, “Modelo surpassed Bud Light as the best-selling beer in the U.S. in 2023.” The reaction did not stop in the beverage aisle. “The Bud Light boycott was among the first of many instances this year in which companies deemed ‘woke’ were targeted by right-wing social media users and commentators: Companies like Target and Kohl’s came under fire for selling Pride merchandise, and Nike and Adidas faced backlash for trans-inclusive marketing.” Eternal and Natural Law: The Foundation of Morals and Law However, many liberals still do not understand that this situation resulted from uncoordinated grass-roots actions by millions of consumers. Time Magazine commented, “After Bud Light released an actual sponsored ad with Mulvaney…prominent conservatives engineered a boycott in retaliation.” (Emphasis added.) “Chick-fil-A Day” Rivets a Nation’s Attention This is not the first time the culture war has triggered massive grassroots reactions. Another fundamental demarcation point remembered in marketing history was August 1, 2012, known at the time as “Chick-fil-A Day.” When pro-homosexual activists tried to boycott the chain over donations to certain charities by the firm’s owners, more conservative Americans rose en masse to support the company. Word of the reaction spread without any organization. Friends used the Internet to tell other friends in distant places to patronize the restaurants on that day, and those friends responded. Lines of customers, some of them hours long, formed at locations nationwide. Even international news outlets like Great Britain’s very liberal The Guardian reported the phenomenon. Politics as a Marketing Tool These reactions shows that companies that adopt “woke” politics often stand to lose money. The “red market” can be highly profitable since people can be convinced to buy in accordance with their moral values. In the aforementioned article, Time documents the growth of this growing anti-woke sector of the economy. “In recent years, there has been an explosion of business ventures that position themselves as right-wing alternatives to mainstream products.” They list coffee retailer Black Rifle, an anti-ESG investment platform called Strive, America First Healthcare, Donald Trump’s “Truth Social” media platform, and crypto promoter MAGA Coin. “Many of these firms are drawing investments from A-list venture capitalists and private equity groups…a sign that a growing segment of the business community recognizes the potential for making money in the MAGA marketplace.” Learn All About the Prophecies of Our Lady of Good Success About Our Times Recently, NBC News noted that Epoch Times was exporting right-wing sentiments into the world of print journalism. Remarkably, in a “dying” industry, the new entry is making quite a success of it. “Funded through aggressive online and real-world marketing campaigns and big-money conservative donors, The Epoch Times now boasts to be the country’s fourth-largest newspaper by subscriber count. The nonprofit has amassed a fortune, growing its revenue by a staggering 685% in two years, to $122 million in 2021, according to the group’s most recent tax records.” On the other hand, some very small players in this space are getting together to sell using the anti-woke label. Some 65,000 small companies market their wares on an Internet platform called “PublicSq.” They are proud to manifest their anti-woke sentiments. The platform proclaims its values in five statements sure to warm the hearts of most conservatives. We are united in our commitment to freedom and truth—that’s what makes us Americans. We will always protect the family unit and celebrate the sanctity of every life. We believe small businesses and the communities who support them are the backbone of our economy. We believe in the greatness of this nation and will always fight to defend it. Our Constitution is non-negotiable—government isn’t the source of our rights, so it can’t take them away. Breaking the Myth This this newfound expression of economic power in the lower echelons of the right wing is encouraging. It breaks the myth that only woke companies will prosper. The rise of the anti-woke company shows that those proudly proclaim their values can even expect some return on their moral investment. [facebook-page-plugin href="Tradition.Family.Property.TFP/" width="400" cover="false" facepile="false" cta="false" small="true" adapt="true" link="true" linktext="Click Here to Like Traditional Values" lang="en_US" ] Photo Credit: © RCP – stock.adobe.com](https://www.returntoorder.org/content/uploads/2023/11/Can-Right-Wing-Marketing-Compete-with-the-Leftward-Drift-of-Many-Giant-American-Corporations-300.jpg)
Marketing professors in the nation’s business schools will discuss the boycott of Bud Light, beginning on April 1, 2023, as an example of what not to do. The brand got into hot water with conservatives when they employed a man pretending to be a woman to promote its product. The reaction stunned the liberals, the … Read more
Since about 1960, most American students have had a relationship with the Scholastic book company. Rarely was there a student who, at one time or another, did not buy at least one Scholastic book. I still have short biographies of Abraham Lincoln, Helen Keller and Thomas Edison that my parents purchased through a flier I … Read more
According to the Oregon Board of Education, the ability to read, write or calculate is not necessary to receive a high school diploma—at least until 2029, according to The Oregonian. The State Board of Education decision was unanimous. Critical Analysis Run Amok The Board’s reasoning is straight out of the critical theory playbook. “[L]eaders at … Read more
“What does socialism give the poor? Equal poverty, equal misery, and equal thievery.” That slogan caught the attention of everyone in Harvard Square on the morning of October 25. The next slogan followed: “The best remedy for poverty is Christian charity and private property.” In a bold move, TFP Student Action volunteers were on leftist … Read more
