The children’s cable television network, Nickelodeon, has gone “all-in” on its support of the homosexual agenda while its ratings have plummeted.
This drastic change should be a major story. Hollywood should take action. Nickelodeon’s rating chart tells the tale. For the week ending January 15, 2017, its average audience was 1.2 million viewers. Three-and-a-half years later, that figure is now an average audience of 361,000 – a drop of roughly two-thirds.
A fall-off of such catastrophic dimensions should be big news. However, the news organs devoted to entertainment news are not covering it. Indeed, the advertising world must be aware, but the program still manages to get sponsors.
The disaster suggests that the directors of Nickelodeon have made a moral decision, not a financial one.
A Curiously Limited Reaction
Christian and conservative media have taken note of the change and the reasons behind it.
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Christianity Daily begins its discussion in rather general terms. “A decline in television and internet ratings for the ViacomCBS-owned Nickelodeon suggests that its campaign to increase pro-LGBT content on its platform did not work to bring in new viewers and instead has pushed existing viewers away.”
Breitbart states the issue in no uncertain terms. “Over the past few years, Nickelodeon (owned by ViacomCBS) has repeatedly attempted to propagandize and sexualize its mostly prepubescent audience by sneaking adult sexuality into content aimed directly at children. Homosexuality in Blues Clues & You. Transsexuals and bisexuals in popular shows such as SpongeBob SquarePants, The Adventures of Korra, and Henry Danger.”
Daily Wire was more explicit about a recent episode of Blue’s Clues, long a cornerstone of Nickelodeon’s program lineup. “One video that sparked mass outrage depicted a cartoon version of drag queen Nina West singing about various LGBTQIA groups ‘[loving] each other so proudly’ on ‘Blues Clues and You,’ a show for two- to five-year-olds.”
Daily Wire also points out that the network is revising an animated program called Rugrats, one of Nickelodeon’s most popular offerings during the nineties. The new version features a single lesbian mother. The character’s voice actress is Natalie Morales. She celebrates the opportunity to expose children to increased visibility of homosexual characters. “I think it’s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that.”
A Deliberate Course
Companies like Nickelodeon do not make “mistakes” likes this. It is definitely business savvy. Nickelodeon is one of the “grandfathers” in the world of cable television, having launched its broadcasting on April 1, 1979. Programming giant Viacom bought it in 1986. Its 2019 merger with CBS gave rise to a new entity known as ViacomCBS. It also owns Paramount Pictures, a big name in Hollywood since 1914.
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Thus, the decision to promote the LGBTQ+ agenda was pondered. If it were purely economic, the market mechanisms of profit would kick in.
The programmers at Nickelodeon would scramble to remove the LGBT characters from future episodes. They would resurrect the old popular episodes from the corporate memory hole. The Hollywood press would be abuzz with news of all of the “family-friendly” new programs debuting in September.
Yet, this is not happening.
Like many major conglomerates, ViacomCBS is eager to use its many voices to promote the leftist social agenda at the expense of profits. Its homepage prominently displays the buzzword-laden message, “Diversity, inclusion, equity and belonging are priorities for ViacomCBS. We are committed to making our community a place of inclusion that reflects, celebrates and elevates the diversity of our audiences.”
No Hollywood “Happy Ending”
There is no happy ending to this programming disaster. Nickelodeon seems to be committed to promoting an agenda targeting the most vulnerable audiences: America’s children. The only sane response is to protest this attack upon morality and drive the ratings yet farther down. Silence is not an option.
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